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Branding
by Brad VanAuken
The vast majority of even solid, dependable brands toil along, achieving acceptable but unspectacular results due to an inability to distinguish themselves from their competitors. Their problem? They confuse branding with marketing, brand management with product management, and brand ident.... (Read more)
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Built To Last: Successful Habits Of Visionary Companies
by James C. Collins and Jerry I. Porras
Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished outstanding companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely acc.... (Read more)
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Business By The Book: The Complete Guide Of Biblical Principles For The Workplace
by Larry Burkett
What would happen if you made your business decisions by the BOOK? This updated version of the bestselling Business by the Book offers radical principles of business Management that go beyond the Ten Commandments and other biblical maxims. Business by the Book is a step-by-step presentatio.... (Read more)
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Business Stripped Bare: Adventures Of A Global
Entreprenuer
by Sir Richard Branson
In his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In \"Business Stripped Bare,\.... (Read more)
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Chasing Daylight
by Eugene O'Kelly
A book with strong appeal similar to Tuesdays with Morrie and The Diving Bell and the Butterfly The author is one of the most respected CEOs in the US and an intimate of some of the most recognizable names in global enterprise A portion of the book's sales will go to a charity created by .... (Read more)
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Competing For The Future
by Gary Hamel and C K Prahalad
Hamel and Prahalad offer a masterful blueprint for what a company must be doing today if it is to occupy the competitive high ground of tomorrow. By showing that the key to future industry leadership is to develop an independent point of view about tomorrow's opportunities and build capab.... (Read more)
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Competitive Strategy: Techniques For Analyzing Industries And Competitors
by Michael E. Porter
Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- whi.... (Read more)
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Confessions Of An Economic Hit Man
by John Perkins
Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to Am.... (Read more)
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Confessions Of An Economic Hit Man
by John Perkins
Confessions of An Economic Hit Man is John Perkins’ fast-paced autobiography, which reveals his career as an economist for an international consulting firm. Perkins says he was actually an “Economic Hit Man” and his job was to convince countries that are strategically important to th.... (Read more)
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Connect The Dots
by Rashmi Bansal
'CONNECT THE DOTS' is a sequel to 'Stay Hungry Stay Foolish' and is the story of 20 enterprising individuals without an MBA, who started their own ventures. They were driven by the desire to prove themselves. To lead interesting, passionate, meaningful lives.The.... (Read more)
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