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No Money Marketing
by Jessie Paul
As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products and services from anywhere on the map irrespective of size, scale and location. Hence, freed from geographical, financial and demographic.... (Read more)
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Organizational Culture And Leadership
by Edgar H. Schein
In this book, Edgar Schein shows how to transform the abstract concept of culture into a practical tool that managers and students can use to understand the dynamics of organizations and change.
Organizational pioneer Schein updates his influential understanding of culture-what it is, ho.... (Read more)
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Out Of The Crisis
by W. Edwards Deming
Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to.... (Read more)
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
by Dan Ariely
A challenging mate to Freakonomics, Predictably Irrational examines how the world often works according to principles of irrationality in the places where we least expect it.
Do you know why you still have a headache after taking a one-cent aspirin, but why that same hea.... (Read more)
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Project Management
by Rajeev M. Gupta
This comprehensive book discusses the fundamental aspects and phases of Project Management in a student-friendly manner. It deals with topics such as project life cycle, project selection, feasibility study, and explains the methods of financial projections and cash flows. Various methods .... (Read more)
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Reengineering The Corporation: A Manifesto For Business Revolution
by Michael Hammer and James Champy
"Reengineering the Corporation" is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in perfor.... (Read more)
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Rework:Change The Way You Work Forever
by Jason Fried, David Heinemeier Hansson
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll.... (Read more)
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Sales Coaching Playbook
by Chick Waddell
The Sales Coaching Playbook is a book of action designed to help sales professionals compete and win in today's fast changing marketplace. It is a step by step guide to help sales managers change from the administrative manager mindset to an action centered sales coach philosophy. It is.... (Read more)
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Screw Business As Usual
by Richard Branson
Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down – to shift our values, to switch from a profit focu.... (Read more)
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Screw It, Let's Do It
by Richard Branson
Global entrepreneur Sir Richard Branson has built a business empire and made billions, yet is renowned for his approachability, ability to challenge and succeed against the odds. Screw It, Lets Do It reveals the lessons from life that have helped him through his business and personal life .... (Read more)
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